Best Practices From Semalt For Filters In Google Analytics
Google Analytics filters can modify, change and limit the data that appears in the form of views. It is always recommended that you set the best practice filters to ensure the quality of your data on the internet.
Oliver King, the Customer Success Manager of Semalt, focuses here on the major things you need to keep in mind to succeed: excluding internal traffic, trailing slashes, knowing your social traffic sources, and naming the different events.
Filter Out Internal Traffic
Most people do not pay attention to what type of traffic their websites receive and never care about the originality and uniqueness of their views. If you want to run your business for a lifetime, it is important to organize your traffic and ensure its quality. You may want to see what your customers do on your website, and if it is true, then you must filter out internal traffic to a great extent. An Exclude Internal Traffic filter can remove data that originates from your own office or your home. Typically, people get it removed and do not count it towards their total number of views per day. The only way to get rid of internal traffic is by creating filters and blocking your IP addresses. It is always useful for removing data from your Google Analytics account and can give quality results.
Various organizations want to see what their workers are doing during the office hours and what their reactions on their websites and blogs are. For this, they create internal only view filters and exclude all internal traffic. It is an IP address-based filter that would give you accurate results. For instance, employees who have been working from their homes and wanted to receive quality results out of their websites can include or exclude the data based on their requirements.
Trailing Slashes Filter
Google Analytics keeps an eye on two different URLs which are commonly known as trailing slashes filter. Using this filter, you can easily get the answers to your questions. We recommend you to create trailing slashes and filters based on your requirements.
Google Analytics can help you get rid of low-quality traffic. Without lowercase filters, Google Analytics users who want to get information about the total number of page views would be able to find in their own accounts. That could lead them to get rid of time-consuming tools and ensure the quality of their website. It is recommended that you use lowercase filters to transform all of your data, requested URL, campaign variables as well as the events.
Social Media Filters
The digital marketers widely use social media filters. Google Analytics has categorized sessions from the social media such as Twitter, LinkedIn, Google+ and Facebook. It considers it as a medium equal to the referrals, and if you want to locate them, it is suggested that you filter the Referral report to have an idea of how many views your site received from the social media sites. It would not be wrong to say that various organizations work with social media to expand their businesses. By creating such filters and classifying your sources, you can make your site visible in the search engine results and ensure its credibility to a great extent.